What is Every Door Direct Mail (EDDM)?
EDDM is a program by the U.S. Postal Service designed to help businesses deliver promotions directly to targeted audiences without needing a mailing list or postage permit. It’s ideal for businesses of all sizes, enabling you to target homes in specific areas at a fraction of the cost of traditional first-class mail.
Why Choose EDDM?
- Cost-Effective: Postage rates as low as $0.219 per piece with our Full Service option.
- No Mailing List Required: Save time and money with simplified targeting by location.
- Flexible Options: Choose from Print Only (you handle USPS logistics) or Full Service (we handle it all).
EDDM Options
Print Only
With our Print Only option, you get USPS-approved sizes and specifications for EDDM processing. We print your pieces and ship them to you, leaving the rest of the process in your hands. Be sure to follow USPS guidelines for indicia, return address placement, and design.
Full Service
Our Full Service option takes care of everything:
- Printing
- Bundling
- USPS processing and paperwork
- Delivery to the post office
With Full Service, you simply select your target routes using our easy online tool, upload your artwork, and leave the rest to us. Postage is included in the final price for your convenience.
How to Get Started with EDDM
- Virtual Onboarding: We’ll share requirements and tools to kick off the process.
- Route Selection: Use our interactive map to choose target neighborhoods based on demographics.
- Artwork Preparation: Use our EDDM templates to ensure compliance with USPS specifications, including indicia and address positioning.
- Launch Your Campaign: Once approved, we handle the rest, ensuring your mailers reach your audience on time.
Direct Mail Services
For businesses with a mailing list, our Direct Mail services offer a tailored approach to reaching your audience with precision. Whether you’re looking to send postcards, flyers, or brochures, we handle all aspects of your campaign.
Direct Mail Services Include:
- Data processing for mailing lists
- Address validation (C.A.S.S. Certification and N.C.O.A updates)
- Deduplication of mailing lists
- Pre-sorting and inkjet addressing
- Delivery to the post office
Postage Options
First-Class Mail:
- Presorted: Minimum 500 pieces with delivery in 1-3 business days.
- Nonpresorted: Minimum 200 pieces, equivalent to a stamped envelope.
USPS Marketing Mail (Standard):
- Presorted Standard: Minimum 200 pieces with delivery in approximately two weeks.
- Nonprofit Standard: For qualifying organizations, minimum 200 pieces with reduced rates.
Design & File Requirements
- Artwork must meet USPS specifications for indicia, address placement, and dimensions.
- Acceptable file formats: PDF and JPG.
- Mailing list file format: CSV.
We offer templates to simplify the design process, ensuring your mail pieces are USPS-compliant and visually compelling.
Why Choose Our Direct Mail & EDDM Services?
- Cost Savings: Competitive postage rates and efficient production processes.
- Simplified Process: From design to delivery, we handle the heavy lifting.
- Precision Targeting: Reach the right audience with tools for demographic filtering and route selection.
- Flexible Solutions: Choose between Print Only and Full Service to match your needs.
- Fast Turnaround: Campaigns are prepared and delivered promptly to keep you ahead of the curve.
Take the Next Step
Whether you’re looking to connect with customers locally or nationally, our Direct Mail and EDDM services provide the tools and expertise you need to succeed. Contact us today to start building a campaign that delivers results.