Search Engine Optimization

Search Engine Optimization

Increase Traffic, Increase ROI (Return on Investment)

Is your website poised for success in search engines? At Black Label Technology we honor and take pride in upholding ethical webmaster guidelines and practices. We do this by staying updated on the latest and newest technologies, tools and information available for use in online marketing. Being found in the search engines and directories is crucial for a websites success.

We believe that a websites ability and potential for Search Engine Optimization or SEO success starts with layout and design of a websites infrastructure. In addition to having clean and correctly written HTML5 or XHTML ensures that your site is accessible and visible to the search engine spiders such as Google Bot. We believe that a website that is built cleanly with correctly formatted XHTML and CSS is the first step on the journey to having a successful online marketing campaign.

Search Engine Optimization Benefits and Techniques

Be Discovered - Drive Traffic To Your Website

In today's world easy accessible search engine directories, it is important that your website is listed and found in the top results for search engines such as Bing, Yahoo and Google.

Many users not only search for terms and phrases when looking from businesses, products and services online but also utilize search engines as they would a phonebook with yellow page listings. For many companies that do not have a strong brand name and alternate advertising methods the internet search engines are the only opportunity that businesses have to reach out and connect with their customers.

Keyword Analysis

Keyword analysis and observing popular search terms and phrases are very important. This is one of the things that we analyze and research for your business. This ensures that you have a website that is built and written to appeal to your target audience and create the traffic for your website.

A/B Testing or Version Testing

We utilize some of the industries top products to perform A/B testing or different version testing. One of the hardest things when attempting online marketing is trying to decide how a message or page should be designed for the best user-friendly and goal completing layout. We can help answer some of these questions, by performing A/B Testing we can determine if one message or another is generating better responses from your websites visitors.

Directory Listings - Local Search Results

Not only does performing A/B Testing help to create a better user experience but also helps to create more effective sale conversions and visitor loyalty.

There are many websites that serve as directory listing services that allow users to perform categorized local searches for businesses that they are interested in. Being listed in directories that have high traffic volumes will ensure that your business receives referral visitors from these sites. By being listed and discovered in local search results you will receive higher quality visitors more often since the search is filtered by location and as well as the terms a searcher is looking for.