Writing engaging blog posts isn’t easy. It requires a lot of research, time and creativity.

Generative AI programs are great tools for brainstorming article ideas, composing outlines and even writing a first draft.

But it’s important to find the right balance between automation and originality. Post-editing and adding a human touch will ensure that the final result is authentic, compelling, and resonates with readers.

1. Automation

If you’re a busy blogger, figuring out what aspects of your blogging process to automate can be challenging. But with new tools and options being released daily, it’s important to know which elements of your blog writing you can outsource to automation software.

While heavy automation involves running automated software programs that write the entire article from start to finish without any human input, there are also lighter-touch options available to help you save time. For example, AI writing software like Content at Scale will create long-form articles based on keyword prompts that you enter — taking away the need for manual writing completely.

Another easy way to reduce your writing workload is by using AI-powered research tools to help you find facts and statistics to include in your articles. This can save you valuable time that you would otherwise spend sifting through Google search results for the right information. However, it’s always important to double-check that the research is legitimate and up-to-date; some AI writing tools have been spotted citing outdated or inaccurate data.

Once you’ve automated your routine tasks, you can focus on creating high-quality, engaging posts that add value to your readers. This includes editing the content to make sure it fits your branding and tone, adding citations when necessary, and ensuring that grammar and spelling are correct. You can even outsource the task of editing and proofreading to an expert if you’d prefer not to handle it yourself.

For more complex topics, you’ll likely need to give your AI a helping hand in order to produce quality articles. This is especially true for specialized industries and subjects, where the content needs to demonstrate domain expertise in order to be helpful to your audience.

In these cases, it’s important to find the right balance between automation and originality. This means using AI writing tools as aids and sources of inspiration, and making sure that the final content is genuine and reflects your blog’s unique voice and style. It also means incorporating some level of post-editing to make sure that the content meets your audience’s expectations and aligns with your brand messaging.

2. Originality

In order to stand out among the sea of content generated by AI tools, it’s essential for bloggers to inject their own unique perspective and voice into AI-generated blog posts. This will help readers identify the author and ensure that the content is not too generic or formulaic.

This step is particularly important if you plan to use your AI-generated blog post on social media or within email newsletters that will be distributed to your audience. It’s also a good idea to check the originality of AI-generated content, especially since some of these tools are known to produce highly inaccurate information and even contain hate speech and conspiracy theories (see this article on the GPT-3 controversy).

Using an online tool like Originality AI can be an effective way to check the originality of your content. The tool allows you to paste in text and provides you with a report on its originality based on various metrics. It also offers a monthly plan that gives you access to the basic functions of the app and scan history.

Another way to increase the originality of your AI-generated blog post is to include relevant stories or personal anecdotes. This will keep your audience engaged and captivate their imaginations. It’s also a great idea to incorporate some creativity and flair into the post to give it an incomparable touch that AI cannot replicate. For example, you can try using humor with witty comments, colloquialisms, or slang to make your post more memorable and distinctive.

You should also check the accuracy of the facts and sources used in your AI-generated blog post. Some of these tools, such as GPT-3, are known to produce inaccurate information and cite bogus sources. In addition, you should avoid using controversial topics as they may be flagged by online plagiarism checkers.

Adding an AI-generated blog post to your website can improve SEO and attract organic traffic. However, it’s crucial to keep up with the latest advancements in AI writing technology and to learn how to optimize your content for search engine algorithms. In addition, you should consider partnering with an experienced freelance writer or trying a professional content creation service such as WriterAccess to stay on top of the ever-changing SEO landscape.

3. Post-editing

As a business blogger, you already know that writing blog posts can be time-consuming. Luckily, AI tools can help you speed up content production while also improving quality. Many of these writing tools come with an outline feature, which helps you organize your thoughts and saves time by generating a rough draft for you. They can also detect grammatical errors and suggest improvements. These features are ideal for those who struggle with writer’s block or simply want to get a head start on their blog posts.

However, even with these great drafting and editing tools, you still need to make the final edits on your content. Otherwise, you risk having your post cobbled together by AI without any unique angles or perspectives. This is a recipe for spam, which will get you flagged by Google and damage your search engine rankings. To avoid this, always edit your AI-generated content before it goes live.

This involves cutting out any unnecessary words or phrases, checking for accuracy, and enhancing the overall readability of your post. While this may take a little longer than just drafting the article with AI, it’s worth it to ensure your audience gets the most value out of your content.

Another part of post-editing involves ensuring that your AI-generated blog post matches your brand voice and tone. This is important because it allows you to connect with your audience in a way that is both genuine and effective. By injecting your own creativity, storytelling elements, and emotions into your content, you can set yourself apart from the competition.

Some of the best AI writing software can generate a finished blog post on its own, removing some of the most labor-intensive tasks associated with writing blogs. Some of the most advanced software even comes with a command line, so you can tell it what to do with each step of your post. For example, you can tell it to “make a list of 10 healthy smoothie add-ins,” or just simply, “write a blog conclusion about X topic.” These types of commands allow you to save time and focus on what matters most to your audience.

4. Human touch

The emergence of AI writing software has given rise to new tools that can write blog posts and other content for you. These tools can save you time and money by automating tasks such as researching, drafting, editing, proofreading and formatting.

While they’re becoming more commonplace, these software solutions should be considered as a supplement to your existing digital marketing strategy rather than a replacement for human writers. This is because even the best AI software has a long way to go before it can replace humans for content creation and distribution purposes.

AI tools can help you to produce relevant, relatable and searchable blog content for your audience that will improve your SEO performance. To do this, they will require you to provide them with specific parameters such as targeted keywords and users’ search intent. This will enable them to write content that is based on those keywords and is highly relevant to your audience.

You can further optimise the output of your AI writer by conducting your own keyword research and following traditional SEO techniques. This will ensure that your content has the right tone of voice, reflects your brand’s message and is optimised for search engines.

Despite the many advantages of AI writing, it is important to remember that they are still machines and cannot replace the creativity, empathy and deep subject matter expertise that comes with a human writer. Therefore, the best approach is to combine AI with a team of experienced writers that can take your content to the next level and create irresistible blogs for your audience.

To find out more about using AI in your content marketing, get in touch with our team of experts today. We can show you how to maximise the benefits of AI writing in your blog content, and we can connect you with our global network of writers who can fully utilise this technology to future-proof your digital content. Get started with our free trial of WriterAccess today to discover how we can help you achieve your blogging goals.