Identifying the best lead generation tools for your business requires a thorough understanding of your goals. The best lead generation tools have features that allow you to track and qualify leads, and help you turn them into customers.
Wiza lets you automate and personalize cold outreach emails. It also offers an API to integrate with CRM and other marketing tools.
Paperform
Paperform is a powerful online form builder with advanced features and an intuitive interface. It’s ideal for businesses and individuals who want to create sophisticated forms that capture data efficiently and leave a lasting impression on their audiences. Its powerful integration capabilities, security measures, and real-time analytics provide users with valuable insights that can help improve their forms and boost engagement.
The tool offers several form templates for different types of business and personal use. The website’s template library includes forms for surveys, payments, bookings, onboarding, lead generation quizzes, and more. Users can customize the appearance of their forms to match their brand identity. This customization feature is a key differentiator from other form builders, which are often limited in the number of customizable themes and design options available.
Forms and surveys created on Paperform are responsive and compatible across desktops, tablets, and mobile devices. This ensures that respondents have a consistent experience regardless of which device they’re using to access the form. The platform also uses encryption and secure storage to protect sensitive user information. This ensures that all data is handled securely and responsibly, which is a vital consideration for businesses and organizations that work with sensitive information.
The software also offers a set of direct integrations that connect the account with third-party apps and services, such as Google Sheets, Asana, and ConvertKit. This allows for automated functions to be performed upon form submission, such as displaying a new row in the spreadsheet or sending an email notification. Users can choose which integrations to activate in the Settings menu, and can even add custom fields for unique data needs.
Mailshake
Mailshake is a sales engagement tool that helps users perform automated and personalized follow-ups. It also allows you to customize email templates and track campaigns with analytics. Mailshake also offers a range of third-party integrations through Zapier and native integration with Salesforce and Slack. It works with Gmail/G-Suite, Outlook, and SMTP email accounts. Once you’ve connected your email account, you can create a campaign by clicking the “Campaigns” button on the left side menu. After that, you can select the campaign type and start sending emails to your prospects. When a prospect replies to an email, the program pauses the sequence and marks that recipient as a lead.
MailShake is not an all-in-one tool, so it’s important to understand what you need from the platform. For example, it does not provide tools for finding leads or their contact information. However, it can be used to send high-quality, targeted emails that will increase your reply rate and generate more sales. It can also help you build a solid email list and improve your overall deliverability and reputation.
In addition to its email outreach capabilities, Mailshake also offers a social selling feature that makes it easy to connect with prospects on LinkedIn. It also supports multiple languages and has a built-in phone dialer. It is a great option for companies that want to boost their sales and marketing efforts without having to invest in additional software or hiring more people.
Mailshake’s pricing is competitive, but it can be expensive if you have a large team. Its email outreach tool costs $59 per month, while its sales engagement tool costs $199 per user on a monthly basis. The company also offers a one-year subscription, which can save you 25%.
Lusha
Lusha is a sales intelligence platform that provides enterprises with a range of tools to help them find high-intent business contacts. The software includes a browser extension and a prospecting tool that can help users identify and verify contact details, as well as an API and integrations for use in their existing CRM systems. The platform also enables users to access information in adherence with GDPR norms. It is an ideal solution for B2B brands seeking to generate high-intent leads for their marketing and sales campaigns.
One of the biggest benefits of using Lusha is its ability to fill in and verify missing data for company profiles, making it easier for sales professionals to find the right contact information. It can also validate email addresses, which helps marketers and salespeople improve their deliverability and reduce fraud risks. Lusha can also be used to automate lead generation tasks, which can save time and increase productivity.
Another advantage of the software is its ability to integrate with leading CRM systems, including Salesforce and HubSpot. This feature allows users to seamlessly push leads into their CRMs, which can streamline the sales process and improve the overall customer experience. This capability also ensures that leads are sourced accurately and can be tracked as they move through the sales cycle.
While Lusha is not cheap, it is still a good option for salespeople looking for accurate leads and more efficiency in their workflow. The platform offers a free trial, which gives users five credits to discover new leads. The Professional plan is a more affordable option for small businesses and sole proprietors, while the Scale plan is an enterprise-level package that offers unlimited credits.
AdRoll
AdRoll is a powerful marketing platform that helps businesses generate quality leads, appointments and clients each month in an automated, scalable and profitable way. It provides a wide range of tools for advertising online, including retargeting, prospecting and email campaigns. In addition, it offers a wide variety of marketing analytics and data that help you make informed decisions about your advertising strategies.
Adroll’s prospecting tool is unique in that it uses machine learning to find new potential customers based on their behavior. It analyzes your existing customer data for intent signals like product views, clicks and event registrations to find similar customers and deliver tailored ads across the web. The result is highly targeted traffic, boosting your chances of conversions and business growth.
In addition to retargeting, AdRoll also offers social and email campaigns. These include dynamic ads that display real-time products based on a user’s browsing behavior and Facebook or Instagram social ads, which have proven to be effective at reaching users who may be interested in your brand. Additionally, you can create email campaigns that use dynamic content and send personalized messages to potential leads.
The AdRoll ad platform also integrates with popular eCommerce platforms such as Shopify, Wix and BigCommerce to automatically import your products and create dynamic ads. You can also use the platform’s integration with Google and other search engines to target specific keywords. This feature is ideal for small businesses that need to reach prospective buyers on a large number of different platforms.
The AdRoll ad retargeting platform includes a unified dashboard that allows marketers to manage all their digital advertising in one place. This first-of-its-kind capability enables marketers to launch and run retargeting, social media and email campaigns in a single interface, saving thousands in time management and ESP costs. The platform’s unified dashboard also enables marketers to analyze campaign, channel and asset performance to make quick, effective changes.
Hootsuite
Hootsuite is a social media management tool that allows you to manage all of your accounts in one place. You can schedule posts in advance, track engagement, and reply to comments or questions from a single dashboard. The platform also allows you to add third-party apps that will help you increase your reach and build a following. However, the platform can be expensive, especially if you need to upgrade it to a higher plan.
Despite being more expensive than other platforms, Hootsuite offers an excellent set of features and capabilities. Its interface is easy to use, and it is ideal for business owners with a variety of social media accounts. Moreover, it is very customizable, which means that you can create customized reports and dashboards.
In addition to these features, Hootsuite also has advanced analytics tools that can give you insights into how your posts perform. The platform is able to track trending hashtags, show you how many followers you have on each profile, and even reveal the best time to post. These metrics can help you improve your overall performance.
The Hootsuite app is easy to use, and it works well on both desktop computers and mobile devices. It is designed to work with all of the major social media channels, including Twitter, Instagram, TikTok, LinkedIn, Google Drive+, and Facebook. It also integrates with other services, such as YouTube and MailChimp.
However, Hootsuite has a learning curve, and it may not be a good fit for business owners that are unfamiliar with the software. In addition, the user interface can be confusing for those who are not used to working on a computer. Moreover, the tool can disconnect from a few social media networks due to authentication issues.